As the SEO Manager for Outpost Brands, I am responsible for enhancing the organic visibility and search engine performance of this fast-growing lifestyle and wellness brand. My work includes comprehensive keyword research, on-page SEO optimisation, technical audits, and strategic content planning to drive traffic, boost rankings, and improve user engagement.

Key contributions:

• Conducted detailed SEO audits and implemented technical fixes to improve site health and crawlability

• Developed and optimised targeted landing pages aligned with high-intent keywords

• Collaborated with content and marketing teams to ensure SEO best practices across all digital assets

• Monitored analytics and performance metrics to continuously refine strategies and ensure sustainable growth

This project reflects my ability to lead and execute SEO strategies that align with business objectives and deliver measurable results